Cisco Seeks a Seat at the VMware Table

VMware, the Palo Alto subsidiary of Hopkinton-based data storage leader EMC (NYSE: EMC), continues to make news in advance of its hotly anticipated August IPO. The maker of server virtualization software said today that Cisco Systems (NASDAQ: CSCO) will buy VMware Class A shares worth $150 million, giving Cisco a 1.6 percent stake in the company.

Silicon Valley big boys have been lining up recently for a piece of VMware: chipmaker Intel ponied up $218.5 million on July 9 for a 2.5 percent ownership stake. VMware’s IPO will make another 10 percent of the company available to the public, raising as much as $700 million to $1 billion.

The Cisco and Intel investments will, no doubt, help build the buzz around VMware in advance its initial public offering. The IPO, as we observed a few days ago, comes at a fortuitous time for VMware, which faces increasing competition from rival virtualization-software providers.

“Virtualization is clearly going to be an important part of most hardware and software suppliers as processing, memory, and storage power overshoots what most use,” says Dan Kusnetzky, an independent software industry analyst whose blog on virtualization is hosted by ZDNet. “Cisco, like Intel, has invested in a number of virtualization companies over the past few years. Most of Cisco’s investments, however, have targeted network-virtualization companies,” he adds.

“Cisco wants a place at the VMware table so it can influence the direction of that company,” says Kusnetzky. The $150 million might just buy Cisco that invitation: “VMware has agreed to consider the appointment of a Cisco executive to VMware’s board of directors at a future date,” according to today’s announcement.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/