Boston: The Hidden Hub of Music and Technology

AdME
Headquarters: Somerville, MA
Year Launched: 2007
CEO: Peter Eggleston

AdME (for Advertising-driven Mobile Entertainment) is a spinout of Sonivox. The company makes “advergaming” content for cell phones, and is best known so far for its games GuitarStar and DanceLord, available over the AT&T Wireless network. In GuitarStar, which takes some inspiration from Harmonix’s Guitar Hero videogame, users attempt to capture a guitar pick flying across the screen, and can use musical cues to help synchronize their actions. The games include ads, but “with AdME applications, everything delivered to the end-user is consumer-aware and context-sensitive, giving customer something they want and replacing interruption with value,” the company writes on its website.

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Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/