Avid Technology, the Tewksbury, MA-based maker of industry-leading tools for video, film and audio editing and 3-D animation, announced Wednesday that interim CEO Nancy Hawthorne (who replaced former CEO David Krall in August) has been succeeded by former GXS and Peregrine Systems CEO Gary Greenfield. Avid is widely considered by investors to have flubbed its acquisition of consumer video editing software maker Pinnacle Systems, and the company has been under assault lately by rivals with less expensive media editing technologies. Those factors, together with Greenfield’s background as a partner in San Francisco technology buyout firm Francisco Partners, have led several technology bloggers to wonder whether Greenfield’s appointment presages a move to sell Avid or take it private.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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