Mercent Receives $6,500,000 Series B Funding Round
Feed Type
Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=738b1799-fd01-46c0-983e-d3e001b9afff&Preview=1
Date 1/16/2008
Company Name Mercent
Mailing Address 2505 2nd Avenue Seattle, WA 98121
Company Description Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent’s on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right offers in the right online channels. Mercent Retail provides a single point of integration between existing retail management systems and more than 20 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare — making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels.
Proceeds Purposes Proceeds from this round of financing will be used to accelerate Mercent’s sales and marketing activities, introduce new value-added performance marketing services, and expand advertising distribution through The Mercent Shopping Network.