IPO Advice from the President’s Cousin—Strike That—IPO Advice From a CEO to Whom the President is Related

It’s shaping up to be a bleak year for IPOs. Last Thursday, BG Medicine pulled its initial public offering, citing market conditions. The week before that, Elixir Pharmaceuticals also put its IPO plans on ice. But the idea of IPOs was alive and well last Thursday night, when I had the pleasure of moderating a great discussion—Are You Ready for IPO?—before some 300 guests at MIT’s Kresge auditorium and who knows how many others who watched on a special TV broadcast at 45 locations worldwide.

The panel was put on by the MIT Enterprise Forum. And I had four fantastic, eloquent, insightful, and humorous guests: Jonathan Bush, Jr., chairman and CEO of Athenahealth; Gail Goodman, president and CEO of Constant Contact; Jonathan “Jono” Goldstein, managing director of TA Associates; and Bruce Evans, managing partner of Summit Partners. Both Athenahealth and Constant Contact are roughly 10 years old and successfully went public last fall.

We dissected the current climate for IPOs (bleak no matter how you slice it), the spectrum of investors—from angels, to early and mid-stage VCs, to growth private equity folks like Goldstein and Evans (who typically invest in established, profitable companies looking to move to the next level), to buyout artists who use as much debt as possible to purchase companies that typically are not growing very fast. Along the way, we heard some riveting tales from Bush and Goodman about what it was actually like to go on the IPO road show, the wheeling and dealing with investment bankers, the private jets and black sedans, lock-up periods, and a lot more. Somewhere near the end of our discussion, Bush whipped out some notes he had taken and delighted the crowd dispensing some key advice to entrepreneurs who might one day seek their own IPO.

Now, to put his comments in perspective, it’s important to know that Bush is anything but demure. Like when I said: “People often ask you how you are related to the President, and I’m told that’s not the right question: How is the President related to you?

And he said: “Yeah, you’re goddamn right. The President is my cousin, and he lobbied hard for the role and succeeded in the end. We took him. Sometimes we think about putting him back.”

I figured pearls of wisdom from such a character were too good to pass up, so I snatched his notes and convinced the MIT Enterprise Forum’s Greg Wymer to let me listen to a private video feed of the broadcast so I could get things exactly right. The result is a slight hodgepodge and condensation of what he wrote and what he said at various times during the event.

It all started when we were talking about investment bankers—and that seems to have set him off:

“The investment bankers are really charming and incredibly good negotiators…they’re very savvy, very svelte kind of smooth talkers, and you can see a lot of use for that after you’ve been, you know, kind of filleted by them. I wish that somebody, either our lawyer, or…somebody had given me a list. Can I give you the list?”

What moderator would say no?

1) On lockup (the period after a company goes public when key insiders can’t sell their stock). “There’s a lockup and they say, ‘It’s always got to be 180 days. It’s just what’s done.’ Well it absolutely does not have to be 180 days. It

Author: Robert Buderi

Bob is Xconomy's founder and chairman. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative. Bob is the author of four books about technology and innovation. Naval Innovation for the 21st Century (2013) is a post-Cold War account of the Office of Naval Research. Guanxi (2006) focuses on Microsoft's Beijing research lab as a metaphor for global competitiveness. Engines of Tomorrow (2000) describes the evolution of corporate research. The Invention That Changed the World (1996) covered a secret lab at MIT during WWII. Bob served on the Council on Competitiveness-sponsored National Innovation Initiative and is an advisor to the Draper Prize Nominating Committee. He has been a regular guest of CNBC's Strategy Session and has spoken about innovation at many venues, including the Business Council, Amazon, eBay, Google, IBM, and Microsoft.