IPO Advice from the President’s Cousin—Strike That—IPO Advice From a CEO to Whom the President is Related

can be whatever you negotiate. Now you shouldn’t go and rush the sell, it’s ridiculous to sell. But you should negotiate that, because there are windows where you’re allowed to sell that can’t be too near when you’re announcing how you did. Which makes sense to me. But you don’t want to lock yourself up in an artificial way because what happens is—and I didn’t get this—the lockup then gets used as a mechanism for them to come back and sell you a secondary offering for another fee. Because you get out of the lockup if you hire them to do a secondary, and you don’t get out of it if you don’t. Well, I didn’t know that.

There’s something called a 10b5-1 plan—this plan can’t be launched until your lockup is over, but it has to burn in for a certain number of months, and so you add to your lockup. There’s no reason why they couldn’t let you start your 10b5-1 plans so that by the time the lockup is over you get to start selling. These don’t seem to matter until you’re right there and you know you’ve bought a house, or you’re feeling like, ‘Jesus, everybody else is doing this dance, and I’m sitting here’—not just you but your whole team, is like ‘Dude, what the heck, we’re all walking LBOs, and everybody else has made a zillion dollars.’ And I think you have to stand up to those guys just on principle.”

2) “Make them pay for the jet. The jet will be used against you. Because you will get treated like little Lord Fauntleroy, or little Lady Fauntleroy, on that jet. And you don’t remember that actually you’re paying for a huge chunk of that jet and they will use that to tire you out and pamper you and give you too much really nice scotch…”

(Interjection from Gail Goodman: “You clearly had a better time on the road show than I did.”)

“…and it feels so good to be softened, until you wake up the next morning and say, ‘Ooh, what happened?'”

3) “Open the door when luck knocks.”

4) Hang onto your mission. “It’s just so important to have a mission that’s bigger than you that isn’t you. We have benefited tremendously from a social mission. We actually believe we are here to put operational integrity into health care. There’s not a lot of real opportunities for spiritual mission in our generation, and so we find if you can provide that in the workplace you will get that same kind of bigness, inner bigness, from people. And we’ve needed to rely on that a lot, and it’s worked.”

5) “No advice is ever right, but all of it is incredibly important. So just because it’s wrong, don’t blow it off.”

And a bonus from Goodman:

Don’t rush. “Be ready before you go. The business needs to be ready, the team needs to be ready, the board needs to be ready. And get lots of great advisers around you.”

Author: Robert Buderi

Bob is Xconomy's founder and chairman. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative. Bob is the author of four books about technology and innovation. Naval Innovation for the 21st Century (2013) is a post-Cold War account of the Office of Naval Research. Guanxi (2006) focuses on Microsoft's Beijing research lab as a metaphor for global competitiveness. Engines of Tomorrow (2000) describes the evolution of corporate research. The Invention That Changed the World (1996) covered a secret lab at MIT during WWII. Bob served on the Council on Competitiveness-sponsored National Innovation Initiative and is an advisor to the Draper Prize Nominating Committee. He has been a regular guest of CNBC's Strategy Session and has spoken about innovation at many venues, including the Business Council, Amazon, eBay, Google, IBM, and Microsoft.