Dress for Success, Automatically: IDG and ATV Wrap Big Bucks Around Robotic Wound Treatment

Think R2D2 meets information kiosk meets Coke machine. That’s the way Michael Greeley, general partner at IDG Ventures Boston, describes (I’d add “photocopier” to his description myself) the roughly waist-high, customized-bandage-dispensing robot on wheels he thinks will revolutionize wound treatment.

And he’s got 25 million reasons to hope the “revolutionize” part comes true. That’s because Greeley’s firm and the California arm of another local venture outfit, Advanced Technology Ventures, are the lead investors in a $25 million Series B financing round announced today by the company that makes the robot—Mountain View, CA-based PolyRemedy (Series A investor MedVenture Associates and new investor Harris & Harris Group also joined the round—and Greeley and ATV’s Tom Rodgers of the firm’s Palo Alto office will join the board). The idea, says Greeley, is that robots can automate much of the heavily manual tasks of preparing wound dressings, in much the same way previous automation technologies transformed other aspects of health care. “There’s a whole wave of robotic surgery, robotic drug dispensing, and this is just now robotic wound care,” he says. “And nobody’s doing it.”

It’s not hard to wrap your mind around the possibilities. Wound treatment, after all, is a sore subject for hospitals and other health care facilities, care-givers, and patients alike. Anything that can make it easier, more efficient, and more effective —as PolyRemedy thinks it can—holds tremendous financial potential.

The core market in this case is the treatment of diabetic ulcers and other chronic wounds that Greeley says afflict a half million people in the U.S. who need treatment each day. This aspect of medical care, which by itself represents what Greeley calls a “huge” market, historically falls to nurses who pull gauze off a shelf and often hand-cut a dressing to fit a patient’s wound—and the IDG ventures partner says it hasn’t changed much in more than a century. “The wound care field just was antiquated. It was out of the revolutionary war,” he says. That, Greeley adds, makes it “poised for automation.”

PolyRemedy was founded to do just that in late 2004 by chief technology officer Oleg Siniaguine, a serial entrepreneur and inventor who has also held senior research or managerial positions at Hughes Aircraft, AZ Corporation, and Moscow University. (The company closed a Series A round, apparently of a few million dollars, the next year.) A key to the firm’s approach is what’s described as a nano-fiber technology that forms the “gauze” of a dressing. Some wounds need to be kept moist, others must stay dry—and some actually need to be moist in one spot and dry in another. In theory, at least, the nano-fibers allow antiseptics and other medicines to be precisely applied to the specific spots where they’re needed. And, says CEO Dan Eckert, “we have the ability to adjust the physical properties of the dressing on demand.”

Here’s how it works, at least in theory. Drop-down menus on the machine’s (it seems more of an automated

Author: Robert Buderi

Bob is Xconomy's founder and chairman. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative. Bob is the author of four books about technology and innovation. Naval Innovation for the 21st Century (2013) is a post-Cold War account of the Office of Naval Research. Guanxi (2006) focuses on Microsoft's Beijing research lab as a metaphor for global competitiveness. Engines of Tomorrow (2000) describes the evolution of corporate research. The Invention That Changed the World (1996) covered a secret lab at MIT during WWII. Bob served on the Council on Competitiveness-sponsored National Innovation Initiative and is an advisor to the Draper Prize Nominating Committee. He has been a regular guest of CNBC's Strategy Session and has spoken about innovation at many venues, including the Business Council, Amazon, eBay, Google, IBM, and Microsoft.