EMC Spurned in Bid for Disk Drive Maker Iomega

San Diego-based Iomega (NYSE:[[ticker:IOM]]), a maker of storage drives and disks for consumers and small and medium-sized businesses, has rejected an unsolicited offer from EMC to buy the firm for roughly $180 million, the California company announced this morning. Iomega’s board of directors met Sunday to consider the offer and determined it undervalued the firm, according to a company statement. Iomega also called EMC’s due diligence provisions “overly broad.”

For its part, Hopkinton, MA-based EMC (NYSE:[[ticker:EMC]]) was mum on the deal, other than to release the following brief statement: “The proposed acquisition of Iomega is consistent with EMC’s evolving strategy for serving the consumer and small business markets. We believe we extended a compelling offer and we’re disappointed with the decision of Iomega’s board.”

The EMC offer involved the purchase of all the roughly 54.8 million outstanding shares of Iomega common stock for $3.25 per share. It came just a few months after Iomega reached a complicated share purchase agreement, announced in December, with companies registered in China and the Cayman Islands. An Iomega spokesman today explained that under that agreement, Iomega would continue to trade on the NYSE. However, the majority of the firm’s shares would be controlled by stockholders of Great Wall Technology of China. In today’s press release, Iomega said only that the EMC proposal “would not reasonably constitute a superior proposal” to that deal.

Iomega was up 31 cents (nearly 12 percent) this morning, at $2.95.

Author: Robert Buderi

Bob is Xconomy's founder and chairman. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative. Bob is the author of four books about technology and innovation. Naval Innovation for the 21st Century (2013) is a post-Cold War account of the Office of Naval Research. Guanxi (2006) focuses on Microsoft's Beijing research lab as a metaphor for global competitiveness. Engines of Tomorrow (2000) describes the evolution of corporate research. The Invention That Changed the World (1996) covered a secret lab at MIT during WWII. Bob served on the Council on Competitiveness-sponsored National Innovation Initiative and is an advisor to the Draper Prize Nominating Committee. He has been a regular guest of CNBC's Strategy Session and has spoken about innovation at many venues, including the Business Council, Amazon, eBay, Google, IBM, and Microsoft.