Driving Audiences to Your Online Video Content

MITX sponsors a panel discussion on using online video content to drive website traffic. From the MITX event page:

“Now that you’ve invested in and launched great online video content, your focus changes to “how will it attract an audience?” Whether your video is to entertain or to bolster your brand, making it easily discoverable and widely used is critical to success. So how are users discovering, navigating and searching for online video content? How does their behavior lead some videos to become viral hits while others languish? What tools are available to you in order to get the right audience to your video at the right time? Learn from the experts about today’s best practices.”

Panelists will include Veveo CEO Muralia Aruvamudan and EveryZing CEO Tom Wilde. Members $35, non-membesr $70. Information and registration here.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/