Propel Launches Biodiesel Fuel Station in South Lake Union

Not in my back yard. Just kidding, always wanted to say that. This morning I stopped by the media launch of Seattle-based Propel‘s new biodiesel station on the corner of Westlake Avenue and Valley Street, which becomes Broad Street—just blocks from my home in South Lake Union. (In fact, I can see the green canopy from my living room.) The station is Propel’s sixth biodiesel fueling facility in Washington, but it’s the largest, and the first one dedicated to only biodiesel—no regular diesel. It officially opens for business tomorrow.

Biodiesel is derived from crops such as soybeans and canola, as well as recycled cooking oil. It is touted as being much better for the environment than petroleum-based diesel and gas, but it’s not without controversy—such as the issue of whether it contributes to rising food prices. This morning, Propel founder and CEO Rob Elam deflected the criticism, sticking to the theme that relying on petroleum is the real problem.

Elam pointed out that petroleum is up to $142 a barrel today, an all-time high. Meanwhile, the two 5,000-gallon biofuel tanks behind him spoke to the benefits of biodiesel, with the following stats printed on them: 1,126,000 pounds of carbon dioxide saved in total, 1,496 barrels of oil displaced, and the carbon equivalent of 87,647 mature trees saved annually. Regular cars won’t run on the bio stuff, but any diesel vehicle will.

Propel seems to have picked this location carefully—a very busy intersection in what Elam calls the “most sustainable neighborhood” in Seattle. Like a lot of residents, I don’t own a car here and I don’t plan on buying one anytime soon—not even a fancy diesel car that can run on biofuel (the Jetta model in the photo above will be available in August). But with all the construction and development going on in the neighborhood, it’s a good bet the station will get its share of business, as long as biofuel prices stay competitive with regular diesel. “This is an industrial area, and we want to fuel those trucks,” said Elam.

Drive-through espresso shopI couldn’t help but notice that this sustainable neighborhood with the “greenest” drivers also has a drive-through espresso store, right across the street from the Propel station (see right—photos courtesy of Mara E. Vatz). Let’s keep our priorities straight…

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.