Perfect Market Technologies Receives $15,600,000 New Funding

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=8c4bea72-1531-48b4-94d0-e1563f10b2e3&Preview=1
Date
7/9/2008
Company Name
Perfect Market Technologies
Mailing Address
130 W. Union Street Pasadena, CA 91103
Company Description
Perfect Market, Inc. is a marketing services company that helps online publishers monetize their large libraries of archived content with little or no risk to the publisher. The company applies proprietary processes to this problem, including cutting edge economics, natural language and machine learning algorithms. The Perfect Market solution fully complements existing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs by delivering underutilized web archives to end-users and advertisers.
Website
http://www.perfectmarket.com/
Transaction Type
Venture Equity
Transaction Amount
$15,600,000
Transaction Round
Undisclosed
Proceeds Purposes
The new funds will be used for company operations and to further the company’s product development initiatives.
M&A Terms
Venture Investor
Trinity Ventures
Venture Investor
Rustic Canyon Partners
Venture Investor
Idealab