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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=6655c6a3-c4d0-4910-8502-3f1488f47d38&Preview=1 -
Date
8/10/2008 -
Company Name
Magnify360 -
Mailing Address
5959 W. Century Blvd Los Angeles, CA 90045 -
Company Description
magnify360 is bringing the reality 1-to-1 personalization to the online user experience. magnify360 provides a fourth generation software-as-a-service (Saas) Platform that enables Web sites to adapt in real-time to the behaviors of individual visitors. Utilizing a combination of next generation multivariate testing, real-time behavioral targeting and predictive modeling, the magnify360 Platform:PROFILEs individual visitors to websites, microsites and landing pages.
TARGETs the most relevant on-site experience to each visitor in real-time.
CONVERTs more visitors into leads and sales.
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Website
http://www.magnify360.com -
Transaction Type
Venture Equity -
Transaction Amount
$2,500,000 -
Transaction Round
Series A -
Proceeds Purposes
Proceeds purposes were not disclosed. -
M&A Terms
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Venture Investor
MHS Capital Partners