An evening seminar sponsored by MITX, with moderator Will Richmond, president of VideoNuze, and panelist Waikit Lau, CEO of ScanScout. From the event page:
“Ok, so your online video site is up and running, or maybe you’re still planning its launch. Your attention quickly turns to the most urgent question of all: how can you – or your clients – actually make money from your efforts? Should you use advertising? Subscriptions? Corporate sponsorships? Or maybe just use the video for enhanced customer relations or branding to fuel other revenue streams? The choices are many. Since it’s still so early in the online video market’s evolution, data and best practices can be hard to find.
In this timely panel discussion, you’ll learn from experts about today’s best practices in monetization, hear about concrete examples that are working, and gather valuable data. During the discussion, the following questions will be answered:
- How are publishers, brands, media companies and agencies successfully making money with online video today?
- What criteria should you use to evaluate each revenue model’s merits?
- What are the pros and cons of each approach?
- What tools are available to capitalize on each approach?
- Who are some of the key partners to know about?
- What are the upcoming trends to be aware of?
- Where can you go to find useful data?”
MITX members $35, non-members $70. More information and registration here.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
My personal site: waderoush.com
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