X-Prize Goes Energy—With “Crazy Green Idea” Prize to Debut at MIT Today

A prize for a prize. That’s essentially the reason a trio of heavyweights—Ray Kurzweil, Xconomist George Church, and Saul Griffith—will be on hand at MIT this afternoon, as they help announce a $25,000 prize for whomever comes up with the best idea for a $10 million energy and environment prize to be awarded by the X Prize Foundation.

More specifically, the $25K will be offered for the best YouTube video proposal for the big kahuna energy prize. The contest itself will be formally announced at a forum called “Seeking Radical Breakthroughs in Alternative Energy—What I Would Advise the Next President,” which will be held at 4:30 this afternoon in MIT Building 34, room 101 (you can find a few more details here).

The competition for the $25K prize should be tough. In addition to tapping various experts and its public YouTube call, the foundation is hosting the X PRIZE Lab @ MIT, a class this fall that focuses on the energy and environment sector. According to a press release, “The semester-long X PRIZE Lab class is asking students to conceive potential X PRIZEs that could help solve aspects of global warming and resource depletion. Last semester, the X PRIZE Lab @ MIT focused on healthcare. Students in the class proposed a Tuberculosis (TB) Diagnostics X PRIZE that would have the potential to save more than 1.6 million lives per year. The TB Diagnostics prize proposal was awarded a grant and is now being developed into an official X PRIZE.”

Here are the guidelines for your YouTube video submissions.

The winning video must answer the following three questions:

1. What is the specific prize idea?

2. What is the Grand Challenge or world-wide problem that you are trying to solve?

3. How will this prize benefit humanity?

Author: Robert Buderi

Bob is Xconomy's founder and chairman. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative. Bob is the author of four books about technology and innovation. Naval Innovation for the 21st Century (2013) is a post-Cold War account of the Office of Naval Research. Guanxi (2006) focuses on Microsoft's Beijing research lab as a metaphor for global competitiveness. Engines of Tomorrow (2000) describes the evolution of corporate research. The Invention That Changed the World (1996) covered a secret lab at MIT during WWII. Bob served on the Council on Competitiveness-sponsored National Innovation Initiative and is an advisor to the Draper Prize Nominating Committee. He has been a regular guest of CNBC's Strategy Session and has spoken about innovation at many venues, including the Business Council, Amazon, eBay, Google, IBM, and Microsoft.