adap.tv Obtains $13,000,000 Series B Round

  • Feed Type
  • Date
    9/23/2008
  • Company Name
    adap.tv
  • Mailing Address
    One Waters Park Drive San Mateo, CA 94403
  • Company Description
    adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers’ interaction with the ads and adapts in real time to their interests and behavior.
  • Website
    http://www.adap.tv
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $13,000,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    Adap.tv will use the financing to accelerate the development of its flagship offering Adap.tv OneSource and its adoption by video publishers and online ad networks.
  • M&A Terms
  • Venture Investor
    Spark Capital
  • Venture Investor
    Redpoint Ventures
  • Venture Investor
    Gemini Israel Funds