The MIT Enterprise Forum of Cambridge sponsors a panel discussion on Web-based advertising. From the event site: “The Web is becoming increasingly distributed across proliferating publishers, leaving advertisers with the challenge of reaching a fragmented audience. Enter the advertising networks, which have recently re-emerged to take a growing portion of these online ad dollars. Join our keynote panel of thought-leaders from both the agencies and ad networks to explore the ramifications of these trends. What are the new economics for those involved in the ad inventory value chain? How will behavioral and other targeting methods affect publishers and consumers? What is the future role of ad exchanges in the ecosystem?”
Moderator: Don Dodge, Director Business Development, Emerging Business Team, Microsoft Corporation. Panelists: Don Belanger, VP Agency Development, Yahoo!; Daniel Jaye, President of Tacoda, formerly CTO of Engage and CMGI; Michael Troiano, CEO of Matchmine, formerly CEO of Oglivy & Mather Interactive; David Cooperstein, Chief Marketing Officer, Burst Media.
Information and registration here.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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