Youth Marketing Mashup East

YPulse hosts a two-day conference on From the conference website: “Teens, college students and early twenty-somethings use technology in every aspect of their lives, from studying, to socializing, to entering the workforce, to consuming media…Today’s youth marketers not only have to stay current with youth culture, but they also have to leverage technology to engage this market. How do you cut through the clutter? How do you get young people to relate to your messaging? And how do you successfully leverage the mulitple technology platforms that young people are using everyday? [At the Ypulse Youth Marketing Mashup East] today’s top brand, corporate and social marketers, media professionals, educators and non-profit organizations will gather to share their best practices, research and latest strategies on marketing to youth with technology. With a unique blend of attendees from the corporate and the civil sectors, marketers get a rare opportunity to network with academics and youth advocates who are working with youth on a daily basis, while non-profit and civil service organizations will learn new and creative ideas to connect with youth from their counterparts in the corporate marketing and media worlds.”

Information here, registration here.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/