Heartland Robotics Ramps Up, Rejiggers Management as Co-founder Departs and IntelliVid Founder Arrives

Heartland Robotics, the two-month-old industrial robotics startup MIT computer science guru Rod Brooks envisions as an engine for revitalizing the American workforce, has ramped up its own workforce while making some key changes at the top, Xconomy has learned. Founding CEO Ken Zolot has departed and will no longer be involved in company operations. Meanwhile, the company has hired veteran technology company executive Patrick Sobalvarro, who founded surveillance video analysis software company IntelliVid, as President.

“I’m running the development team, and he’s running everything else I guess is the way to describe it,” founder, chairman, and CTO Brooks told me yesterday when speaking of Sobalvarro. No one holds the CEO title, at least for the time being: “Title, schmitle,” Brooks quips. “We’re a team.”

Xconomy got the inside scoop on Heartland’s creation from Brooks and Zolot (both Xconomists) back in early September. So it was something of a surprise when Zolot informed me this week he had stepped down. Neither he nor Brooks, both of whom are true professionals, would comment on whether there was any split between them. Zolot merely said he felt he had done his job by helping get the company off the ground. Meanwhile, about all Brooks would say was: “Ken wanted to move on.”

As far as the rest of Heartland’s progress goes, Brooks was pretty tight-lipped—but did share a few details. The company, headquartered on Massachusetts Avenue in the heart of Cambridge’s Central Square, only had one or two employees when we spoke in September—and they were telecommuters. As of October 20 (the day that Sobalvarro started), that has changed, says Brooks. “The office got real on the 20th, and people have been filing in the door ever since. Today there are nine of us there,” says Brooks. “We’re working hard, and things are going well.” There are even a couple of robots to be seen, as employees get various systems up and running.

For his part, Sobalvarro is a veteran executive who got his undergraduate, master’s, and PhD degrees in computer science from MIT, where he met Brooks. “I’ve known Patrick for a long, long time,” says Brooks. “He was at the AI Lab [MIT’s Artificial Intelligence Laboratory] way back in the early 80s.” In fact, Sobalvarro temporarily dropped out of MIT as an undergraduate to work as a research staff member in the AI Lab, when Brooks was there as a post-doc. A few years later, he joined Lucid, a Silicon Valley startup Brooks co-founded with some Stanford folks. The work he did for Lucid gave him enough money to return to MIT.

Since that time Sobalvarro has held management roles at a host of technology companies, including Digital Equipment and Sun Microsystems, as well as several startups. He also worked at Boston Consulting Group and served as a senior principal at Flagship Ventures before founding (in 2002) IntelliVid, which was sold to Tyco International for an undisclosed sum in July. Sobalvarro was working at Tyco until joining Heartland.

And he sounds pumped. “I worked for Tyco for about three months, and when

Author: Robert Buderi

Bob is Xconomy's founder and chairman. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative. Bob is the author of four books about technology and innovation. Naval Innovation for the 21st Century (2013) is a post-Cold War account of the Office of Naval Research. Guanxi (2006) focuses on Microsoft's Beijing research lab as a metaphor for global competitiveness. Engines of Tomorrow (2000) describes the evolution of corporate research. The Invention That Changed the World (1996) covered a secret lab at MIT during WWII. Bob served on the Council on Competitiveness-sponsored National Innovation Initiative and is an advisor to the Draper Prize Nominating Committee. He has been a regular guest of CNBC's Strategy Session and has spoken about innovation at many venues, including the Business Council, Amazon, eBay, Google, IBM, and Microsoft.