Awarepoint Tracks Down $13.3M to Fuel Hospital RFID Business

Awarepoint says it has raised $13.3 million in a Series D round of financing from a trio of private equity investors—who are betting hospitals will continue to invest in RFID systems to track assets and limit spending on medical equipment.

San Diego-based Awarepoint provides software and hardware for real-time location systems (RTLS) in hospitals, factories, and other commercial settings. The company says its fourth round of venture financing will help it to meet demand both in the U.S. and abroad for its systems. Cardinal Partners led the round, which included investments from Venrock and previous backer Avalon Ventures. The financing has brought Brandon Hull, a managing partner at Cardinal, and Brian Ascher, a general partner at Venrock, seats on Awarepoint’s board of directors.

“In today’s uncertain economic environment, only the most extraordinary growth companies will be financed,” Cardinal’s Hull said in a statement. “(Awarepoint) has shown incredible growth in the last 18 months, and has the right technology, intellectual property and product focus to succeed.”

Author: Ryan McBride

Ryan is an award-winning business journalist who contributes to our life sciences and technology coverage. He was previously a staff writer for Mass High Tech, a Boston business and technology newspaper, where he and his colleagues won a national business journalism award from the Society of American Business Editors and Writers in 2008. In recent years, he has made regular TV appearances on New England Cable News. Prior to MHT, Ryan covered the life sciences, technology, and energy sectors for Providence Business News. He graduated with honors from the University of Rhode Island in 2001 with a bachelor’s degree in communications. When he’s not chasing down news, Ryan enjoys mountain biking and skiing in his home state of Vermont.