Amid Worsening Economy, Software Startups Look to San Diego’s DaggerBoard Advisors for Different Kinds of Help

their businesses so they would be ready for venture funding. They also were seeing a lot of company founders who were saying, “We’d like to sell our business in the next two-to-three years, and what do we need to do operationally to do that,” Clerke says. But lately, about 70 percent of the companies are in bootstrapping mode. Instead of seeking help to find funding, they’re instead looking for interim management services because they don’t want to hire full-time employees.

“There are some pockets of technology that are still doing very well,” Clerke says, such as companies that specialize in cloud-based data storage that helps customers save money by avoiding the cost of building their own data centers.
For these companies, DaggerBoard steps in to help CEOs with particular projects, such as developing pricing and sales models.

Occasionally, DaggerBoard still helps some early stage software companies find alternative sources of funding. Friedmann noted that some companies are also “trying to position themselves for the government’s economic stimulus money.”

Lately, though, much of the business stems from software companies struggling with manifestations of the poor economy. Very few venture capital firms are investing money in software startups these days, but Clerke says in some instances, VC firms are hiring DaggerBoard to help evaluate the viability of the companies in their investment portfolio. VC firms also are retaining DaggerBoard’s services if a portfolio company is going sideways, and they’re trying to decide whether to retain the CEO. “I evaluated an entire executive team,” Clerke says, “and decided who the keepers and the throwbacks were.”

DaggerBoard’s four principals have worked with 25 software companies so far, with an engagement typically lasting two to three months. Friedmann says he’s an exception; he’s been working for nine months as the interim CEO of SciVee, a YouTube for scientists, and De Boucaud has been working on a yearlong assignment as the sales and marketing executive for an unnamed Internet monitoring company.

DaggerBoard’s business model has been successful enough that Clerke says he’s considered replicating it in other regions. The firm also has fielded lots of inquiries from former software industry executives in Silicon Valley and elsewhere who like the idea of joining the firm and want to know if DaggerBoard has an on office in Northern California. But Clerke says too many former CEOs seem to view it as a pastime between rounds of golf. As he put it, “Our model requires engaged CEOs who are still passionate about building a software business.”

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.