Naverus, Extra $4M in Tow, Looks to Redesign Flight Paths, Saving Time, Fuel, and Emissions

There’s a saying in sports that if you don’t notice the referees, they’re doing a great job. The same goes for offensive linemen in football, tech support in big companies…and Kent, WA-based Naverus when you’re flying in an airplane. Sure, we in the media notice companies like Naverus when they raise $4 million in venture funding in a tough climate for follow-on financing (announced last Friday). But, truth be told, we’ve had our eye on this interesting aircraft-navigation tech company for a while now.

Naverus was founded in 2003 by a pair of Alaska Airlines pilots, Steve Fulton and Hal Andersen, and former Coinstar CEO Dan Gerrity. The idea was to commercialize an emerging technique known as “required navigation performance” (RNP), which harnesses advanced avionics and GPS technology to guide airplanes’ flight paths on approaches and departures in such a precise way as to do away with ground-based navigation—and what’s more, make flight paths faster and more fuel-efficient, and reduce carbon emissions to boot. The technique was originally developed to help planes take off and land at Juneau International Airport and other remote locations where pilots have to deal with dangerous weather conditions and mountains.

It’s all part of a broader shift in aviation practices called Performance-based Navigation, which uses cutting-edge sensors, communications equipment, and sophisticated flight computers, to work out airplanes’ flight paths—an area that Naverus contributes to across the board. The company has been part of a “fundamental transformation of how air navigation takes place,” says Dottie Hall, chief marketing officer at Naverus. Hall would know; she was a founding vice president of Eclipse Aviation in Albuquerque, NM, and has owned and managed touring operations of vintage airplanes, including her own 1950s-era Lockheed Constellation. And yes, she has her pilot’s license. (Hall was also a very early employee at Microsoft in the late 1970s, but that’s another story.)

To give some idea of the benefits of Naverus’s technology, Hall points out that Southwest Airlines, a flagship customer, saves on the order of one minute per flight using RNP—and that translates into about 155,000 tons of carbon dioxide saved per year. Fuel savings are in the ballpark of

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.