Q&A With Slacker Founder: The Demand for Free Online Music Just Won’t Quit

their priorities. Luckily for us, free music is still a priority and likely will be for the foreseeable future.

X: Slacker introduced portable personalized online radio—how is it doing?
A: We now have over eight million Slacker listeners who are enjoying the service on the web, mobile phones, televisions and on the Slacker G2 portable player. From the outset we wanted to deliver Slacker every place people listen to music and we have made great strides in that regard.

X: Are you still looking for a broader user base?
A: We are always looking to attract more music lovers. Most recently we passed the one million download mark for our mobile app on BlackBerry smartphones. So that has been a big success for us. Slacker usage on the iPhone is up as well. We enable listeners to store their favorite stations on their memory card so they can listen whether they are connected to a wireless network or not. That’s a huge convenience and no one else can do that.

X: Are you looking to get more music to Slacker?
A: We add new music constantly. We already have four times as much music as the leading competitor and ours is high-fidelity audio. Since we have deals with all the major labels and thousands of indies we put all the latest music in rotation on the appropriate 100 expert-programmed Slacker stations and custom stations created by listeners. The music experience is as fresh as the listener wants it to be.

X: Are there any new products or contracts to be expected?
A: We are in advanced negotiations with a wide range of partners so you can expect Slacker to be even more ubiquitous than it already is in the months ahead.