MITX, the Massachusetts Innovation and Technology Exchange, sends this word: “Everybody’s talking about Twitter today—even Oprah. But is it all hype? Will Twitter last? We think Twitter will last if businesses can understand the mix of using Twitter as an engagement, distribution and monitoring tool and thus effectively communicate through this new communication channel. Don’t miss the second event in the MITX Social Media series in which we’ll explore the three strategies behind successful Twitter use.” Information and registration here.