Living Proof, a Cambridge, MA-based startup that applies advanced material science to the beauty industry, has adopted interactive online shopping software developed by fellow venture-backed Cambridge firm Allurent, according to a press release. Living Proof, which has been well chronicled for its products that combat frizzy hair, will use Allurent’s software and widgets to provide interactive experiences to shoppers on its e-commerce website. Joe Chung, the co-founder and CEO of Allurent, is also a co-founder and former chief technology officer of e-commerce software firm Art Technology Group (NASDAQ:[[ticker:ARTG]]), based in Cambridge.
Author: Ryan McBride
Ryan is an award-winning business journalist who contributes to our life sciences and technology coverage. He was previously a staff writer for Mass High Tech, a Boston business and technology newspaper, where he and his colleagues won a national business journalism award from the Society of American Business Editors and Writers in 2008. In recent years, he has made regular TV appearances on New England Cable News.
Prior to MHT, Ryan covered the life sciences, technology, and energy sectors for Providence Business News. He graduated with honors from the University of Rhode Island in 2001 with a bachelor’s degree in communications. When he’s not chasing down news, Ryan enjoys mountain biking and skiing in his home state of Vermont.
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