Stealthy 5to1 Receives $4.5M

Seattle-based stealth startup 5to1.com received all of a $4.5 million offering, according to a regulatory filing yesterday. The investors were not disclosed, but included on the form as directors were Jim Heckman, the former CEO of Rivals.com, and Michael Barrett, former chief revenue officer of Fox Interactive. According to a story published in TechFlash, 5to1 may be involved in online advertising.