EMC Raises Data Domain Offer

Determined not to be outbid by rival NetApp for data deduplication software maker Data Domain, Hopkinton, MA-based EMC (NYSE: [[ticker:EMC]]) today increased its takeover offer to $33.50 per share.

In a letter to Data Domain’s board of directors, EMC CEO Joseph Tucci said the EMC offer is “far superior” to the latest $30-per-share bid from Sunnyvale, CA-based NetApp (NASDAQ: [[ticker:NTAP]])—in part because EMC has received permission from the Federal Trade Commission to acquire Santa Clara, CA-based Data Domain without further regulatory review. That means EMC could complete the acquisition within as little as two weeks, Tucci wrote.

To make it easier for Data Domain (NASDAQ: [[ticker:DDUP]]) to say yes, EMC has also removed the “deal-protection” provisions that went along with its earlier offer, including a termination fee.

Both EMC and NetApp would like to acquire Data Domain for its advanced deduplication technology, which removes redundant information from corporate data streams before it’s archived, saving storage space. Data Domain officials have not commented on the latest EMC bid, but in June the company recommended that its shareholders reject EMC’s offer. NetApp, meanwhile, said today that it has received clearance from the Securities and Exchange Commission to proceed with the acquisition.

Data Domain may be in an awkward spot between two aggressive suitors, but the situation has certainly helped the company’s own stock price. Data Domain shares have shot up from about $15 before NetApp’s initial $25-per-share acquisition proposal in late May to more than $34 today—perhaps reflecting shareholder expectations that the bidding will go even higher.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/