Choicestream, the Cambridge, MA, startup that helps companies create targeted, personalized online display ads, said today it has hired three new executives, including two formerly at Yahoo. The Internet portal’s former senior director of retail, Amy Vener, joins Choicestream as director of retail advertising solutions. A former Yahoo video advertising engineer, Rod Perkins, joins Choicestream as chief architect of ad products. Tim Peacock, formerly of Lotus and online physicians’ community Sermo, has also joined Choicestream as vice president of development. Yahoo has been a rich mine for Choicestream; in a February profile we interviewed Choicestream board member Usama Fayyad, who is Yahoo’s former chief data officer.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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