Cambridge, MA-based GamerDNA, a social network for video gamers, says that it has released an advertising network that enables game companies to deliver ads to people depending on the games they are playing and discussing online. The firm’s early customers for the ad network include big names in the game industry such as CCP Games, Dell, Funcom, Namco Bandai Games America, and Turbine, according to company. Wade has followed GamerDNA and its ambitious plans to grab its share of the growing, multibillion-dollar video game market.
Author: Ryan McBride
Ryan is an award-winning business journalist who contributes to our life sciences and technology coverage. He was previously a staff writer for Mass High Tech, a Boston business and technology newspaper, where he and his colleagues won a national business journalism award from the Society of American Business Editors and Writers in 2008. In recent years, he has made regular TV appearances on New England Cable News.
Prior to MHT, Ryan covered the life sciences, technology, and energy sectors for Providence Business News. He graduated with honors from the University of Rhode Island in 2001 with a bachelor’s degree in communications. When he’s not chasing down news, Ryan enjoys mountain biking and skiing in his home state of Vermont.
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