Azuki Systems Builds Swimsuit iPhone App for Sports Illustrated

Being neither heterosexual nor much of a sports fan, I’ve never quite understood the annual excitement generated by the Sports Illustrated swimsuit issue. But lots of folks out there will no doubt be glad to hear that the swimsuit models, like everything else these days, are now available as an iPhone app.

Azuki Systems, the Acton, MA, mobile developer that raised $6 million back in May, created the application for Sports Illustrated. The SI Swimsuit app, which sells for $2.99 and is rated “17+” for “Frequent/Intense Mature/Suggestive Themes” and “Frequent/Intense Sexual Content or Nudity,” appeared in the iTunes App Store today. The news hounds over at TechCrunch broke the story.

Naturally, the app includes “spectacular high-quality pictures” of the swimsuit models from the print magazine. But it isn’t just about skin. “SI Swimsuit 2009 not only provides pictures and videos of nearly two dozen gorgeous models from the 2009 ‘Bikinis or Nothing’ issue of Sports Illustrated Swimsuit, but also a feature-rich sports calendar,” the app’s description in the iTunes App Store reads. “It’s a convenient way to keep track of schedules and scores for up to six of your favorite American pro and college sports teams and lets you choose a different girl to feature for every month of the year.”

Rotating the iPhone to landscape mode starts a full-screen slideshow. But I’m sure users will be too busy trying the team-tracking feature to notice that.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/