San Diego’s Platformic Adds Mobile Blogging Capability to Web Development and Management Tools

Platformic, a San Diego web development startup, is introducing a new mobile blogging tool, which, according to the company, simplifies the process of adding video, photos, and text to websites based on Platformic’s technology and content management system.

Platformic says new content can be added to a website using an iPhone, Blackberry, or other mobile device with an Internet connection. The company says its mobile blogging tool is intended to appeal to journalists, professional bloggers, and others who might use mobile devices to remotely file news stories and video, or business representatives who want to update information on a company website from the field.

A spokeswoman says Platformic was founded two years ago by CEO Claudio Canive, a network engineer, and CTO Mark Underhill, a web development veteran, and they have self-funded the startup. Platformic provides a hosted system that streamlines the website creation process by enabling customers to use simple point-and-click tools to develop and manage the content on their own websites. The company says its software as a service model does not require users to write code, use third-party authoring tools, or even be technically adept.

The company says its customers include the Tribune Co., Comcast SportsNet, Cox Media, Bicoastal Media, Broadcast Company of the Americas, and Peak Broadcasting.

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.