It’s About Health Care, Not Health Insurance

Health care reform discussions almost always revolve around health insurance, as if care and insurance are synonymous. Understanding the difference can lead to the delivery of better care for less money, and help break the health care reform logjam in Congress.

An amendment introduced this week by U.S. Senator Maria Cantwell to America’s Healthy Future Act, currently being considered by the Senate Finance Committee, understands the difference. Senator Cantwell’s amendment would provide for coverage in a ‘direct primary care medical home’ plan, provided that plan is coupled with a quality wrap-around insurance program to cover non-primary care services.

What are direct primary care medical homes? They are primary care practices offering patients comprehensive primary care coverage outside of the traditional insurance system. They provide preventive and primary care, as well as chronic disease management and coordination of care with specialists and hospitals. Patients who elect this health care delivery model pay a flat monthly fee (ranging from $49 to $79 at my affiliated practice, Seattle-based Qliance Medical Group) for unlimited access to a primary care physician. This monthly fee covers everything from regular check-ups, women’s health exams, sprained ankles and broken arms to flu shots, and arthritis or diabetes management.

Direct primary care medical homes are already accomplishing what everyone wants health care reform to do:

• Lower costs

• Improve access

• Increase the quality of care

As a nation, we spend over $2 trillion a year on health care. We want to improve access, lower costs and expand quality coverage to the almost 50 million people who are currently uninsured – but we need to find a way to do this without breaking the bank.

There are ways to lower the overall cost of health care. An astonishing 40 percent of every dollar spent on primary care goes toward paperwork – either on the provider or insurer side – to complete the insurance reimbursement process. By eliminating the insurance payment mechanism and forming a direct relationship between a provider and patient, direct primary care medical homes have more resources available to spend on patient care.

The savings allow practices to offer more providers and longer office hours, even opening seven days per week. Smaller patient loads enable

Author: Norm Wu

Norm Wu is the CEO of i-Human Patients, a health IT/e-learning company. Previously, he was CEO and co-founder of Qliance Medical Management, a Seattle-based pioneer in direct primary care practices. After beginning his career as an engineer in the defense/electronic intelligence industry, he spent 10 years at Bain & Company where he was responsible for approximately half of its global high technology practice after working with health care and other clients. After Bain, Norm became a serial entrepreneur. He founded venture-backed Avantos Performance Systems (now part of Performance Solutions Technologies) to pioneer the category of software for management and organizational excellence. As an investor and operating board member, he helped guide the start-up, development and sale of LambdaFlex, an optical networking subsystems company (acquired by Avanex). Norm also co-founded a stealth mode consumer electronics IP company, serving as its interim CEO, and participated in the turnaround/LBO of public semiconductor company Zilog as SVP and Chief Strategy Officer. Norm received his MBA from Harvard and his MS and BS with Distinction in electrical engineering from Stanford.