Seattle-based Pet Holdings, owners of I Can Has Cheezburger and other humor websites, has formed a partnership with Dogster, a San Francisco-based social networking site, whereby Dogster will sell ads for Pet Holdings’ animal-related sites. The news was reported by TechCrunch, which also notes that the Cheezburger network will hit one billion page views this week. Financial details weren’t given, but TechFlash reports it’s the first deal Pet Holdings has done with a premium ad network in a very specific niche. The deal makes sense, as Dogster will benefit from Pet Holdings’ greater traffic, and Pet Holdings will benefit from Dogster’s ad monetization expertise.
Author: Gregory T. Huang
Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003.
Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.
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