Kleiner Perkins’ Ellen Pao on Opportunities in Greentech Investing

global warming, but would allow large polluters to pay for the right to exceed their limits by basically paying for unused pollution rights from other organizations that don’t pollute as much as they are allowed under the law.

Pao also pointed out some of the many deficiencies in the national electric grid infrastructure, saying, “Our current energy infrastructure isn’t very robust.” Of the estimated $1 trillion of energy Americans use every year, Pao said more than half is wasted, for example, by generating electricity to maintain baseload generation levels at times when power consumption is low. “So we use a lot of energy, and we waste a lot of energy.”

But as Pao pointed out in her talk, “You can’t manage what you can’t measure.” As a result, KPCB’s has invested in certain technology startups such as Redwood City, CA-based Silver Spring Networks, which specializes in technology, software, and services that enable utilities to transmit and receive information from any point on the power grid.

In her overview, Pao identified both cap and trade and expanding the grid as “smart policies” for the federal government, and which help encourage technology innovation in potentially fruitful areas. In addition, she cited three more:

—Establishing incentives for utilities to implement renewable power and energy efficient technologies by re-aligning their rate structures to reward such behavior. Pao said utility rate structures (which are set by state regulatory agencies) now reward utilities for the more electricity they sell.

—Efficiency and energy savings through improved energy use in buildings and in transportation.

—Encourage research and development. Pao said R&D is crucial, and one of the insights that she shared about KPCB’s cleantech investment philosophy is that the firm looks for ways in which it can anticipate advances in science. She said one of the things KPCB partner Bill Joy says is to look for the limits of science, and then go out to the labs and talk with the researchers who are working in that particular area.

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.