Growing Green: An Entrepreneur’s Guide to Cleantech Innovation in San Diego

[Editors note: Architect Robert Noble wrote this article with Glenn Croston]

The San Diego area is the home of numerous cleantech businesses that are developing innovative green cars (Aptera, V-Vehicle Co.), developing alternative fuels (GreenHouse International, Synthetic Genomics Inc., Sapphire Energy), finding alternatives to petrochemicals (Genomatica, Verdezyne), and providing renewable energy and energy efficiency solutions (KEMA, Kyocera, Envision Solar).

Assisting our growing cluster is a network of non-profits, trade groups, government agencies, universities, and investors who share a common interest in cultivating a green economy. These groups collaborate on many projects, strengthening our vision for more green businesses, jobs, and investments in cleantech innovation. But while they share common goals, local green groups are also distinct in many ways and often compete for money, members, and media; their varying perspective, focus, message, membership, and goals can be confusing. If you’re an entrepreneur, how can you find support for the green innovations you hope to commercialize? Where do investors look for opportunities and advice? Where can founders find the resources they need to move their ventures forward?

We’ve compiled a listing of these groups to help San Diego entrepreneurs and others find the resources they need to grow green, and to help San Diego’s green economy grow.

—The California Center for Sustainable Energy (CCSE) is the cornerstone in developing San Diego’s green business cluster. As a non-profit, the CCSE works to advance the adoption of renewable energy, green building design, clean transportation options, and energy efficiency by providing workshops, information, and training.

Cleantech San Diego is a membership-based non-profit industry association that sponsors events for businesses, investors, and others working in the cleantech cluster. They summarize their mission on their website, saying, “Cleantech San Diego advocates for new sources of investment capital, workforce development, international trade, federal and state research funding, targeted regulation, and sustainable land use planning and development.”

San Diego Clean Enterprise Program, which is administered by Cleantech San Diego through a partnership with the City of San Diego and the mayor, which provides interest-free financing for energy efficiency improvements for small businesses. Cleantech San Diego also is working with the rest of the green community to support funding and grant applications, such as the effort to win $260 million in Clean Renewable Energy Bonds (CREBs) for local solar projects.

San Diego Gas & Electric committed to develop a distributed solar power generation system in the San Diego region in 2008. So it’s no surprise that

Author: Robert Noble

Robert Noble is an architect, environmental designer, industrial designer and environmental technology entrepreneur, which he calls an "ecopreneur." He has received numerous regional and national awards for his industrial and architectural designs, and green technology innovations. Over his 29-year career, he and/or his work has been awarded Entrepreneur Magazine's Environmental Innovator of the Year, the Edison Award for Environmental Achievement and "Best of What's New," Popular Science 100 Best of 1993, and awards from the American Institute of Architects, and the Urban Land Institute. Noble is the founding CEO of Envision Solar, a San Diego architectural firm that is a worldwide leader in integrating solar photovoltaic technologies with the conventional building, real estate and transportation industries. Envision Solar designs, engineers and installs photovoltaic solar parking arrays and other commercial and residential solar-integrated building systems. As CEO of San Diego's Tucker Sadler Architects, he led a turn-around of the 50-year-old firm into the leading sustainable design firm in the region. He is Past Chair of the US Green Building Council of San Diego, Past President of the American Institute of Architects of San Diego, Chairman of the Board of the California Center for Sustainable Energy, past Chair of the California American Institute of Architects Committee on the Environment, and Member of the San Diego Regional Sustainability Partnership. He has written over 40 articles regarding sustainable design, USBGC LEED Certification, emergency shelter for disaster relief, renewable energy and other subjects. He has been a highly committed and vocal local, regional and national advocate of environmentally responsible manufacturing, design and planning, and low-cost, emergency and affordable housing for over 20 years. He attended UC San Diego, UC Berkeley, Harvard Graduate School of Design and Harvard Business School, and Cambridge University Graduate Department of Architecture.