Michael Robertson on Gizmo5, and How the World Has Changed for Internet Startups

Just a few weeks ago, Michael Robertson sold his Web-based phone service venture, Gizmo5, to Google for a reported $30 million. So he was in a good mood when we sat down yesterday to talk about what might be next for San Diego’s patriarch of Internet startups.

“One of my goals for the year was to sell my company so I could work less,” he says. He remains involved with a couple of local startups (more on that below), but also talks about easing off “working six and seven days a week and for big hours.”

At the outset, however, Robertson says he’s constrained by multiple confidentiality agreements with Google, so he’s prohibited from saying much about the Gizmo5 deal or about Google’s plans to integrate Gizmo5’s VoIP (Voice over Internet Protocol) technology with its emerging Google Voice phone service.

Robertson says in many ways he’s more proud of Gizmo5 for what they managed to accomplish than of MP3.com, which became an icon of the dot-com revolution and was one of San Diego’s biggest IPOs at the time it went public in July 1999. Two years later, Robertson still owned roughly 27 percent of MP3.com when the French media conglomerate Vivendi paid $372 million to acquire the company.

“If you’re one of the big guys like eBay, Facebook, or MP3.com, you get that network effect going,” Robertson explains. “Business is very easy. But if you’re an also-ran, you have to be more strategic. If you’re not that leader, it’s a totally different business dynamic. You have to source the business opportunities, chase the partners, and work for every deal.”

Gizmo5 had only about 6 million subscribers at the time of Google’s acquisition. That contrasts dramatically with Skype, which has more than 405 million registered users and currently ranks as the largest VoIP provider. That seems likely to change, however, once Google absorbs Gizmo5—which will enable Google to provide phone service directly to Internet users without going through a telephone service provider like AT&T or Verizon. When combined with the sheer scale of Google’s operations and with Google Voice, the application that allows users to have a single phone number that connects to a variety of features, including conference calls, phone call recording, and text messaging, the implications could be ominous for both Skype and the telecoms that provide phone service.

As Robertson told me last year, “The public switched telephone networks are crashing into PC-Internet technology, and the Internet is going to win because it’s better, cheaper, faster and easier.”

It is a little-known fact that Robertson had been working for years as a help desk technician at the San Diego Supercomputer Center (and writing a local advice column about Apple computers) when he founded MP3.com with Greg Flores in 1997. Even when he was answering

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.