Assay Depot Founders Morphed Their Biotech Startup Into e-Commerce Provider of Drug Discovery Services

The three co-founders of San Diego’s Assay Depot started the company in 2006 as a for-hire cancer research outfit, with the big idea of creating a Web-based system that would make it super easy for biomedical researchers to order assays, screening tests, and other lab services.

“We were building the website and we really wanted it to be special,” co-founder Kevin Lustig tells me. “We wanted customers to come to our website and get information, request quotes, and place orders.”

But Lustig says they stopped in their tracks after several other contract research organizations (or CROs) that provide biotech laboratory services asked him if they could be included in the website that co-founders Andrew Martin and Chris Petersen were building. Lustig recalls asking himself, “Maybe we’re going in the wrong direction. Maybe what we should do is bring all the CROs into one place.”

Assay Depot CEO Kevin Lustig
Assay Depot CEO Kevin Lustig

Lustig, who got his doctorate in cell biology at UC San Francisco, has spent his career in biotech. He was previously a co-founder and research director at Kalypsys, a San Diego biopharmaceutical firm with high-speed molecular testing capabilities that was spun out of the Genomics Institute of the Novartis Research Foundation. But co-founders Martin and Petersen had fundamentally different skills. While they both had also worked at Kalypsys, Martin headed informatics and Petersen led software development. So their in-house expertise made it possible to transform what began as a biotech services startup into more of an IT startup—a full-service, e-commerce website that Lustig describes as an Amazon.com for biotechs and biomedical scientists.

Assay Depot automates a CRO hiring process that can take a principal investigator days or even weeks to work out, Lustig says. “If I’m a scientist, I have to talk to 10 CROs. I have to sign a master service agreement with each one, then a legal agreement, and then I can begin negotiating, and that all takes time.” In contrast, Lustig says Assay Depot’s online marketplace includes thousands of laboratory tests and services, and enables scientists to buy services they want or to post a request for bids.

The website also enables CROs to list the laboratory services they provide, and the prices. CROs pre-sign the requisite master services agreement, confidentiality forms, and other documents when they register to list their

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.