Inertia Beverage Group Lands $14,000,000 New Funding Round

  • Feed Type
  • Date
    12/17/2009
  • Company Name
    Inertia Beverage Group
  • Mailing Address
    1190 Airport Blvd. Napa, CA 94558
  • Company Description
    Inertia Beverage Group, based in Napa, California, is the premier provider of web-based technology used by wineries to manage direct sales and marketing. Inertia’s REthink Engine technology is at the heart of the direct sales and marketing efforts of more than 300 wine brands. Inertia’s technology and services affords wineries an integrated platform from which they can manage customer data, online sales to consumers and the trade, on-line content, product fulfillment, wine clubs and e-mail based sales campaigns.
  • Website
    http://www.inertiabev.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $14,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The funding will be used to further strengthen IBG’s core services of fulfillment, winery-direct ecommerce and compliance.
  • M&A Terms
  • Venture Investor
    Allegis Capital
  • Venture Investor
    Sid R. Bass Associates
  • Venture Investor
    PEI Funds