Verari Founder Outlines Strategy After High-Speed Wipeout and Rebirth

winning multiple industry awards—and the company itself was winning business with major customers. Its accounts include Akamai, Microsoft, Qualcomm, Petrobras, Harris, Lockheed Martin, NASA, and others. But “having to service that debt got incredibly expensive as the credit markets got sort of tied up,” Driggers said. “The business model was too expensive, the debt service was crushing the company’s [profit] margins, and manufacturing was becoming very daunting.”

“We had a choice of either taking on additional investors or more debt,” Driggers added. But Verari’s VCs weren’t interested and neither was its chief lender, Silicon Valley Bank.

Driggers founded the company in 1991 as Computer Parts Plus, a storefront retailer which developed a strong business selling components to local companies like Cubic (NYSE: [[ticker:CUB]]), the San Diego defense contractor, and helping them understand their computer needs. “We evolved over time, as the company went from a retail store to a hardcore B2B that put servers into racks to help customers save space,” Driggers said.

He confirmed that Verari had raised more than $59 million in three rounds of venture funding from the Carlyle Group, Celerity Partners, Sierra Ventures, and Voyager Capital. He said CitiGroup also was a strategic investor.

As a relatively small company, Verari competed with varying success against much bigger server makers, including Hewlett-Packard, IBM, and Dell. The company’s name also changed several times. Computer Parts Plus became CPP, and later RackSaver. Driggers said the business became Verari Systems in 2004, when it acquired a software business and took in more venture capital. Driggers, who had been CEO, became the CTO in 2006 when Verari’s venture investors decided to bring in a new chairman and CEO, former EMC executive vice president David B. Wright.

In the days following

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.