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Feed Type
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Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=fafbd095-f520-40a9-b4ca-e8cafc53ab3d&Preview=1 -
Date
2/3/2010 -
Company Name
BrightRoll -
Mailing Address
450 Sansome St. San Francisco, CA 94111 -
Company Description
BrightRoll helps major brands execute smart video ad campaigns across the industry’s leading publishers, including over half of top 250 websites in the United States.Dozens of advertising agencies are using BrightRoll to execute campaigns for their leading brands. By offering full site disclosure, detailed performance reports and flexible targeting, BrightRoll provides advertisers with the reach, frequency, scalability and transparency needed to achieve their goals.
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Website
http://www.brightroll.com -
Transaction Type
Venture Equity -
Transaction Amount
$10,000,000 -
Transaction Round
Series C -
Proceeds Purposes
The company will use this round of financing to expand its technology platform, beef up worldwide advertiser and publisher operations, and hopefully increase its leadership position in America. -
M&A Terms
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Venture Investor
Scale Venture Partners -
Venture Investor
True Ventures -
Venture Investor
Adams Street Partners -
Venture Investor
KPG Ventures