RealNetworks Acting CEO Bob Kimball Speaks on Rebuilding the Company, Transforming the Culture, and Spinning Off Music and Games

be a simpler and more focused business.”

—Interesting commentary on Real’s challenges to date: “RealNetworks’ sheer complexity slows us down and makes it difficult to innovate where it counts most,” Kimball says. “The four businesses create too much complexity for a company of our size.” He called the organization “bloated” and its focus “diluted”.

—Kimball talked about changing the culture of the organization, and both empowering employees and making them more accountable. He stressed intensity, discipline, and efficiency as being the operational keys to success.

—In terms of growth, Kimball talked about putting out more products and expanding Real’s business customer base among groups like network service providers and digital storefront owners. Real currently sells it services to more than 80 wireless carriers around the globe. (See the deal with Sprint announced today.) On the consumer front, he noted that as of the end of last month, 200 million videos have been downloaded on RealPlayer SP, which rolled out last summer.

—Some potential investment areas for Real: more cloud-based services, social-networking aspects of games, and “smart and targeted M&A is also going to generate value for us,” he says.

—Kimball’s first public comments about Real’s new strategic direction were certainly newsworthy, but of course talk is cheap. “I expect my comments alone won’t change much today,” he says. “What matters is actions, not words.”

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.