New E Ink Leader Sees Colorful Future for Company Under Taiwan’s Prime View International

A couple of weeks ago, Xconomy broke the news that Russ Wilcox, co-founder of Cambridge, MA-based E Ink, was leaving the company after eight years as CEO. Shortly after that report I caught up with the organization’s new leader, executive vice president T.H. Peng, who was formerly director of strategic planning at Prime View International (PVI), the Taiwanese display maker that acquired E Ink last year for about $450 million.

We talked about Wilcox’s departure, as well as the division’s expansion plans as it tools up to produce even more of the electrophoretic displays that go into e-book reading devices made by Amazon, Barnes & Noble, Sony, and other companies. Currently the company has over 100 job openings in 37 different categories, from R&D engineers to manufacturing specialists, making it one of the fastest-growing technology organizations in Massachusetts.

The division definitely needs the help, considering forecasts that annual sales of e-book devices, which surpassed 1 million for the first time in 2008, are expected to rise to 18 million by 2012. It’s also in the midst of an aggressive push to perfect full-color displays to supplement today’s monochrome versions—an improvement that’s critical to PVI’s future if devices with electrophoretic displays are to keep pace with LCD-based competitors from the likes of Apple.

Here’s a writeup of my conversation with Peng. E Ink’s vice president of marketing, Sriram Peruvemba, was also on hand for the interview.

Xconomy: How has the acquisition of E Ink by Prime View International changed each company?

T.H. Peng: The first thing to know is that right now, the Cambridge office is one organization of a global company, and the name is Prime View International. The focus will not just be on Cambridge. It’s going to be a combination of the management team in Korea, Taiwan, and Cambridge, under the global organization. We have a CEO in Taiwan, Scott Liu. Right now in Cambridge, we are working very closely with a team in Taiwan on the integration effort, in which we want to come up with a very strong service to our customers as well as supply more and more advanced products to our customers.

X: What can you tell me about the thinking and the timing behind Russ Wilcox’s departure as CEO of the E Ink division? Why was this the time for the transition?

THP: I don’t want to speak for Russ. The thing I do want to say is that I really admire his capabilities. He’s one of the smartest persons that I have met. We still maintain very good relations after his departure. The decision was made jointly by

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/