“Atmos Inside”: EMC’s Grand Plan to Unify Public and Private Clouds

if the location of a stored object has changed, the system needs to be smart enough to go looking for it elsewhere, rather than choking or giving up.

To enable loose coupling, finally, cloud storage systems need to utilize minimal “shared knowledge,” meaning information about where data objects are stored. If that information is replicated across dozens of systems, it means each copy has to be updated every time an object’s location changes, which slows everything down.

Feinberg says designing Atmos was largely a matter of coming up with new ways to store and manage metadata—that is, data about data—as well as ways to let users set policies for how different types of data should be stored. A company might set up a business rule, for example, forcing confidential data to be stored within a company’s internal cloud, while non-confidential data could be shared across public clouds.

While it’s got decades of experience in storage arrays, EMC’s expertise is mainly in tightly coupled systems built for speed rather than resilience. So it didn’t have the parts for Atmos just sitting around, Feinberg says. “Much to Joe Tucci’s chagrin, we had to build it from scratch,” he says. (Tucci is EMC’s chairman, president, and CEO.)

But now that it’s built, companies that buy it won’t have to say “no” so often to employees who have ideas for new Web-based products or services, says Feinberg. “The cloud is creating this dilemma,” he says. “Companies have rogue developers who can’t get access to their own centralized infrastructure, or who feel like they don’t need it and just take out their credit card and have a successful deployment on X, Y, or Z public cloud. In certain cases that might make sense, but in other cases it might put their IP at risk, or create a governance risk. Our story is to enable IT organizations to say yes, by allowing them to buy a product that has the same capabilities that they’d have over the Internet.”

For customers who still need to run tightly coupled enterprise applications internally, but simply want to do it more efficiently in cloud-like environments, EMC has a separate but related solution: the so-called Virtual Computing Environment (VCE) Coalition, under which EMC, its virtualization subsidiary VMware, and networking giant Cisco are working together to

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/