Seattle-based venture firm Voyager Capital has participated in a $3 million follow-on financing for Placecast, a San Francisco-based mobile marketing startup. Existing investors Quatrex Capital and Onset Ventures also participated in the funding, which is an add-on to the $5 million Series B round the company announced last November. Placecast, also known as 1020, is a location-based advertising platform that combines data across Web, mobile, e-mail, and Wi-Fi to increase the relevance of ads for publishers and advertisers. Voyager’s Enrique Godreau talked about 1020’s mobile ad platform in an interview with Xconomy in 2008.
Author: Gregory T. Huang
Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003.
Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.
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