My Victorious Apple Store Experience, and a Glimpse at Boston’s First iPad MPG

I’ve returned home victorious after my morning adventure at the Apple Store in Boston’s Back Bay. As I write this, my new iPad is synching with iTunes–a process that takes some time, if you have a lot of apps, music, and photos that you want to transfer over to your iPad. So I haven’t yet really tried it out.

Being at the local Apple Store opening on the day some fantastic new product comes out is a ritual no geek can forego. So I set my iPhone to wake me up at 5:00 a.m. this morning, chugged some coffee, and rode my bike over to Boylston Street. The line was short at that point, which gave me time to stop at Dunkin Donuts for more coffee. Starbucks was still closed—a sight I rarely see, as I’m not a morning person. When I finally rolled up to the store at 6:19, I snagged the 20th spot in line, which I felt was a credible showing. Hey, I’m no Scoble. (The uber-tech-blogger was first in line at the Palo Alto Apple Store, just as he had been for the launch of the iPhone 3G.)

This was the line outside the Boston Apple Store when I arrived at 6:19 a.m.
This was the line outside the Boston Apple Store when I arrived at 6:19 a.m. Sleepy was right.

Though it’s a gorgeous warm day in Boston, it started out chilly, and the section of Boylston Street in front of the Apple Store, being so close to the Prudential Center, was a wind tunnel that my fleece wasn’t built to weather. So I shivered along with my line buddies. One was a guy named Nick, a Boston University sophomore studying computer science. Nick explained that he actually works at the Apple Store—in fact, his shift started at 11:00 a.m. today—but that Apple employees weren’t allowed to pre-order or reserve iPads for purchase. He wanted to make sure he got one, so he decided to come out and stand in line with everyone else. Nick is studying all the languages you need to build iPhone and iPad applications, and he was bubbling with anticipation.

I was, too, and we had a great conversation about what it’s like to work at the Apple Store. At this point I should confess that I actually did pre-order an iPad, but it’s the 3G version, which won’t be delivered until late April. I realized at some point this week that there was no way I could wait that long, and that I’d just have to buy a Wi-Fi iPad this week, use it until the 3G version comes, and then sell the used one. (I’ve already got potential buyers lined up, so don’t bother making me an offer!) When I explained this plan to a friend a couple of days ago, her reaction was, “You know you’ve got a problem, right?”

That's me, trying to keep warm. Nick, the Apple employee who goes to BU, is at right. Photo by Bill Ghormley.
That's me, trying to keep warm. Nick, the Apple employee who goes to BU, is at right.

Yeah, me and the thousands of other people who camped out in front of Apple Stores around the country this morning. Anyway, right behind Nick was a woman named Tina who lives in rural Connecticut and happened to be staying at a nearby hotel in Boston this weekend because her teenage kids are attending Anime Boston, the giant Japanese animation convention going on at the Hynes. (With the PAX East gaming festival last weekend, Anime Boston this weekend, and the Comic Con comic book convention next weekend, you’d think that somebody would have figured out a way to offer a three-for-one discount.) Tina didn’t know much about Apple gear, but she though the iPad sounded cool, and she said there wasn’t much else to spend her money on in the Connecticut farmlands.

Around 7:00 a.m. Apple folks came out and set up the crowd-control barriers, dividing us into two lines—those who had reserved an iPad for pickup at the store today, and those who hadn’t. At that point both lines started growing fast, up the street and around the corner. Before long I started running into people I knew, including Greg Raiz and his crew from Brookline-MA-based mobile app development studio Raizlabs; they were picking up iPads today so that they could test their new iPad-only game, Ploid (more on that below). I also got a visit from

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/