$7M to Searchandise, Led by Madrona

Searchandise Commerce, a Beverly, MA-based company that provides an online media network for manufacturers and retail partners, has landed $7 million in Series 2 financing, led by Seattle’s Madrona Venture Group, the company announced today. Existing Searchandise investors Cloquet Capital Partners, DFJ Gotham Partners, Draper Associates, Inflection Point Ventures, Milestone Venture Partners, and Wheatley Partners also participated in the funding round, which will go to expanding Searchandise’s sales, marketing, and operations teams. Wade wrote about the company in 2008 after it landed $7.5 million and changed its name from Guidester.

Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.