Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=8d6ae7b8-3b9b-4e99-a063-e2f2e91686d5&Preview=1
Date 4/13/2010
Company Name MyLikes
Mailing Address 1097 Howard Street San Francisco, CA 94103
Company Description MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers on the web to create endorsements for products and services they like. We are attempting to change the way brand and discovery advertising is done on social media and other places on the web where influencers have a more engaged following, by letting the influencers (who are the ones who understand their audience the best) choose and write endorsements in their voice. By paying the influencers on a cost-per-click basis, we incentivize the influencers to make these endorsements as relevant to their audience as possible.