Lucid Commerce Closes $5M Series B

[Updated 12:20pm, 4/14/10] Seattle-based Lucid Commerce, a provider of business intelligence software and data for direct marketers, has closed a Series B funding round, according to a report in VentureWire this morning. New York-based Greycroft Partners, a new investor, co-led the round together with OVP Venture Partners in Kirkland, WA, which has confirmed that the deal is for a total of $5 million. OVP led Lucid’s $2.5 million Series A funding in 2008. Last September, there were reports that the company had raised part of its Series B round. Lucid Commerce is led by co-founder and CEO Tyson Roberts, a former aQuantive employee.

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.