MediaMath Acquires Adroit Interactive for Undisclosed Sum

  • Feed Type
  • Date
    4/15/2010
  • Company Name
    Adroit Interactive
  • Mailing Address
    945 Concord Street Framingham, MA 01701
  • Company Description
    Adroit Interactive was founded by a team of former ad agency executives and technologists who saw a problem that needed a solution.

    The problem is one that every agency and brand faces: how to make ad creative more effective.

    It’s a problem we understand. We’ve been there.

    Adroit was conceived when Judy Gern, Adroit’s co-founder, was on the agency side of the business managing large interactive advertising accounts. Her clients had huge creative portfolios and the team had to constantly develop new creative to keep up with media buys. In addition, clients were frequently changing and testing offers and prices. Production time and costs were frustrating to everyone. And, to top it all off, ad servers couldn’t provide critical information needed to know exactly why some ads were working and some ads were not.

  • Website
    http://www.adroitinteractive.com
  • Transaction Type
    M&A
  • Transaction Amount
    Undisclosed
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    Financial terms of the transaction were not disclosed.