Simulmedia Lands $8,000,000 Series B Funding Round

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=db91d2fd-b954-408c-940a-efa177ed18c8&Preview=1
Date
4/22/2010
Company Name
Simulmedia
Mailing Address
670 Broadway New York, NY 10012
Company Description
Simulmedia is a company aimed at helping television companies improve ratings by lifting the effectiveness of tune-in programming spots.
Website
http://www.simulmedia.com
Transaction Type
Venture Equity
Transaction Amount
$8,000,000
Transaction Round
Series B
Proceeds Purposes
The new funding will be used to continue development of the company’s technology platform and set-top-box-data-driven marketing services, which enable broadcast and cable networks to build audiences for their shows more effectively and efficiently by delivering the right on-air promotions to the right viewers at the right time.
M&A Terms
Venture Investor
Time Warner Investments
Venture Investor
Avalon Ventures
Venture Investor
Union Square Ventures