Central Square’s Barron Building Emerges as Startup Hub

If there were a heat map showing how high-tech entrepreneurs are distributed around Boston, there would be a new red spot at 614 Massachusetts Avenue in Cambridge’s Central Square.

From the outside, the four-story office building is distinguished mainly by its white-tiled facade and its large plate-glass windows. Deep inside is the office of Carl Barron, the building’s 93-year-old owner and landlord, long adored by neighbors as the unofficial “Mayor of Central Square.”

And now the building is also home to a gaggle of venture-backed Web and mobile startups, including Conduit Labs on the fourth floor and Oneforty on the second. Conduit is best known as the creator of the online music game Loudcrowd, and Oneforty has built a groundbreaking “Twitter app store” guiding Twitter fans to tools that make the microblogging service more useful.

Dozens of familiar faces from the Boston startup and investing scene were on hand for a joint Conduit/Oneforty housewarming party last Friday night, which was also the occasion for the unveiling of the Awesome Foundation’s March 2010 grant (it went to a London biology undergraduate, Charles Fracchia, who’s creating bio-engineered inks). At the party, I learned from Conduit CEO Nabeel Hyatt and Oneforty CEO Laura Fitton that both companies will be sharing their spaces with smaller startups.

Already subletting space from Conduit, according to Hyatt, are Shareaholic, maker of a social sharing plugin for Web browsers, and AccelGolf, which is developing GPS-driven golf apps for smartphones.

Jay Meattle, founder and CEO of Shareaholic, says his company moved into the Conduit space in mid-February. “We have a private room that can easily fit in 3-4 people, which is perfect for our size,” Meattle says. “It’s like an office within an office, with all the amenities of a big space like a kitchen, conference rooms, et cetera.”

The Barron Building, at the heart of Central SquareWilliam Sulinski, CEO and co-founder of Portland, ME-based AccelGolf, says the Cambridge outpost will become the startup’s sales hub.

Fitton says she’s not sure yet who will move into Oneforty’s space, but that they’ll likely be other entrepreneurs funded by Oneforty’s investors, who include Boston-based Flybridge Capital Partners, San Francisco-based Javelin Venture Partners, and a bevy of angel investors such as Dave McClure, Roger Ehrenberg, Lee Hower, and Andy Sack.

There’s “a two-fold benefit” from having other companies supported by Oneforty’s investors in the same space, says Fitton. “It keeps the energy up, and it also means our investors and advisors are coming by the office all the time, so we can grab them for extra questions.”

The new cluster of startups in the Barron Building is another example of the informal incubator phenomenon that Erin spotlighted back in February. In these work/hangout spaces, sheer proximity tends to

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/